D DropZone

Transparent pricing

Your price is calculated from real ABS Census household counts and current rate cards — shown live as you target. GST included. No "phone for a quote".

Standard

10 business days

No live tracking

Fulfilled via the cheapest available rail — AusPost or a local distributor. The everyday option.

Quote Standard

Express

5 business days

No live tracking

Routed to a fast-lead-time provider. About 20% over Standard.

Quote Express
Differentiator

Verified

5–10 business days

Live GPS tracking + completed-route proof

Fulfilled entirely by tracking-enabled distributors. Watch the drop happen; keep the route as proof. About 40% over Standard.

Quote Verified

vs. the incumbents

Legacy operators quote suburb-level CPM with a multi-day turnaround and no targeting layer. DropZone gives you SA1-level demographic targeting, an instant on-screen price, and — on Verified — GPS proof the incumbents simply don't offer.

Pricing questions

Why is "Smart" targeting priced higher than "Broad"?

Targeting specific SA1s within a postcode triggers AusPost's Select rate (or a distributor's equivalent), which costs more per 1,000 than delivering a whole suburb. We show you the cost-per-qualified-household both ways so you can see the ROI trade-off.

What does the price include?

Delivery to every deliverable letterbox in your selected area, GST, and your completion report. Printing and shipping your flyers to the lodgement address is on you.

How is the household count calculated?

We start from ABS Census dwelling counts per SA1, then subtract an estimate of "no advertising material" addresses (~36% nationally, adjusted by dwelling and tenure mix). You pay for deliverable letterboxes, not total dwellings.